Boutique Web Product Studio

Useful software,
built close to
the problem.

Custom web products for founders, technical teams, and small businesses — MVPs, workflow tools, dashboards, scheduling systems, and frontend rescue.

Book a discovery call →See the process ↓
11+Years shipping
SeniorProduct engineering
Design-ledFrontend
Trusted byrings.aiGlobex Designsph1.caChildren of Art
Services

What I build

01

MVPs & Custom Web Products

For founders and businesses that need more than a website: portals, dashboards, scheduling systems, SaaS products, and workflow tools built around a real business problem.

Next.jsTypeScriptPostgreSQLSupabase
02

Frontend Rescue

For products where the backend works, but the interface feels slow, fragile, or hard to use. I clean up the UX, refactor the frontend, and rebuild the parts that matter.

ReactPerformanceUX AuditAccessibility
03

Custom Business Tools

Scheduling systems, booking flows, client portals, internal dashboards, and operational tools built around how the business actually works.

Custom workflowsIntegrationsAdmin UI
04

AI Product Workflows

LLM features, automation flows, retrieval tools, and AI-assisted product experiences — prototyped quickly, then shaped into maintainable production features.

PythonFastAPIOpenAILangChain
05

Technical Partner

For founders who need senior technical judgment without hiring a full team. I help shape the architecture, product direction, frontend execution, and build roadmap.

RetainerArchitectureProductFull-stack
Engagements

Ways to start

01

TechnicalRoadmap

A short paid engagement to clarify what should be built, fixed, or avoided before committing to a larger project.
$1,500 – $4,000
3 – 7 days
  • Product and technical diagnosis
  • Architecture and stack recommendation
  • UX, SEO, and performance notes
  • Prioritized roadmap
  • Timeline and budget range
Book a roadmap →
Most common

BuildSprint

A focused sprint to design, build, and ship a scoped feature, MVP, landing page, tool, or workflow.
From $6,000
2 – 6 weeks · ~$3,000/week
  • Scoped product — designed & built
  • UX flows & component system
  • Frontend + backend implementation
  • Deployed with documentation
  • Bug fixes on included features
Start a sprint →
03

Ongoing ProductSupport

Reserved monthly capacity for feature work, iteration, frontend cleanup, technical decisions, and roadmap support.
$2,000 – $12,000/mo
Part-time to full-time
  • Reserved monthly capacity
  • Feature work and iteration
  • Frontend cleanup and optimization
  • Technical decisions
  • Roadmap support
Discuss support →
How it works

From conversation
to working product

01

Understand the problem

We start with the product, workflow, users, constraints, and business goal. The point is to understand what actually needs to change before deciding what to build.

02

Shape the plan

For unclear projects, I recommend a paid roadmap. For clear-scope work, I write a focused proposal with deliverables, timeline, and price.

03

Build and iterate

You see progress early. We keep the scope tight, make decisions quickly, and ship something usable before expanding it.

Approach

Built close
to the work.

I work where design, engineering, and business operations meet: MVPs, dashboards, scheduling systems, AI tools, and custom workflows.

The useful part is rarely just the code. It is understanding the shape of the problem, choosing what not to build, and making the product clear enough that people can actually use it.

One person shaping the product, designing the interface, and writing the code.

Notes

Practical notes

Yes. I often work with founders who know the business, customer, or workflow deeply but want a technical partner to shape the product, make stack decisions, and build the first version.

Yes. Many good software projects are not startups. A scheduling system, client portal, booking flow, dashboard, or internal tool can be valuable when it removes real operational friction.

A short paid engagement that clarifies what to build, fix, or prioritize. You get technical direction, UX notes, risks, recommended scope, and a practical roadmap before committing to a larger build.

Most work is scoped around weekly capacity. Audits are fixed-fee. Build sprints are priced after discovery. Ongoing work is monthly. I prefer clear scope, clear expectations, and enough room to do the work properly.

Launch is usually the first stable version, not the end of the product. I can stay involved for fixes, iteration, performance work, analytics, and new features through a light monthly retainer.

Contact

Start with a conversation.

Tell me what you are building, fixing, or trying to make easier. I'll help you figure out whether it needs a roadmap, a build sprint, or a simpler solution.

Discovery call — free30-minute intro callTalk through your project. Get clarity on scope. Ask anything. Calendar invite sent instantly.Book on Cal.com →
Usually responds within 24 hours.